Friday, April 10, 2020

25A Whats Next

Existing Market. 

What is next is planning the route for development of the venture and perfecting the business model. 

  1. The first customer told me that I should  ask people what they’re looking for. In terms of marketing and social media management as of now, with everything going on.
  2. The second customer told me to create a team of “Guinea pigs,  for my venture.
  3. The third customer told me to market myself through social media as if I was a client to showcase what the software can do for others.


The most sense for my venture at this time is to make my venture known so that others will know it is available to them, and to show what it can do for them through myself and others.

New Market.

My venture would create value for people in this market because marketing through social media is going to be needed at this point. 

  1. First customer told me that I should start researching the trends in businesses that have recently gone digital due to the virus and see how they could benefit from my venture. 
  2. 2nd customer told me that I should start marketing my venture as soon as possible way before development is finished because there will be a huge demand for this especially during and after this quarantine. 

I learned that in times of uncertainty or change this market is willing to take on new ventures to get the ball rolling on things.

This new market seems to be similarly attractive as my existing market because everything going digital has made it 10x as more necessary for online marketing, educating, and sharing of information. I was surprised at how aware this market was of this need being that is a fairly new one.



2 comments:

  1. Hey Jennifer,
    Defining your existing, and your potentially new market is something really important to do. I like that your existing market can always grow, therefore, making your idea more profitable and potentially more widespread. Likewise, by expanding to your new market, you can attract more customers, and help your company develop even more.

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  2. Hello Jennifer,
    I think you did a great job defining and identifying both you existing market and your new market. I agree with the insights provided by the third interview for your existing market. I think marketing as though you are a client can provide customers with a great demonstration about how your software can help them, showcasing the benefits they can get from your product.
    Excellent job!
    -Nolan

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