15A

Interview 1: Online interior design blogger

a.     She does her picking based on style and compatibility. What is important to her is that whatever she uses to build her brand and provide her with more engagement fits the brand she’s creating and is compatible with what she does.

b.     She mostly would buy online just because her brand is via online forum. Depending on the price of something she’ll finance or pay in full.

c.     Results is what helps her determine whether the purchase was good or bad.

Interview 2: Online beauty social seller

a.     She does her picking based on price and reviews.

b.     She would buy online or in store but for this specific need she would buy online since her business is online.

c.     Results and longevity is how she said she evaluates If a purchase was good or bad.

Interview 3: Up and coming recording artist

a.     He picks based on reputation and stats. What is important to him is an established company with loyal clientele to base the reputation of the company + service/product.

b.     He would mostly buy in person, seeing that the services he would need are mostly relationship based.

c.     Results is also what he said helps him determine whether a purchase was good or bad. 

Conclusions:

In terms of alternative evaluation and purchase decision, this segment depends on their specific focus and goal to evaluate when they’re purchasing. What they purchase has to fit them best. In terms of post-purchase evaluation, the results of the purchase, the implementation of the service or good is what helps them determine if it was bad or good. However, I feel like results in a general sense is how many people determine if a purchase was good or not.