12 A
1. Segment
i. My segment would be millennial social media influencers with smaller followings.
2. Need Awareness
a. The 1st individual is trying to become a fashion/clothing sponsored influencer and is trying to build her blog. Many clothing companies will not send clothes to an influencer for free unless they have a big following so, their need is to create a bigger following.
b. 2nd individual is trying to reach more individuals to watch their workout videos and tips in order to launch a training program in the near future and gain supplement sponsorships.
c. The third individual is a travel vlogger. She emphasized the importance of engaging with as many viewers throughout her platforms to gain more views on YouTube. She’s trying to monetize her videos to gain more profit since YouTube pays out according to views and subscriber count.
3. Information Search
a. 1. The first person said that the first thing they do to find to find a solution to their problem is they ask friends and family to spread the word, in terms of reposting, retweeting, or sharing their profiles.
b. 2nd person said they look for profiles that do profile promoting for money. In this case, they’ll pay a rate for their profile to be posted on a page with thousands of followers.
c. 3rd person said they overload their pictures and stories with hashtags to reach more engagement.
4. Conclusion
a. In terms of need awareness and information search this segment is that gaining a big following is not only important to the influencers but to the companies that seek out influencers to market their products or services. The influencers aware that companies will see value in them if they are able to bring in more profit through maximum exposure.
Hi Jennifer,
ReplyDeleteI think that your business idea focused towards influencers is absolutely interesting and very current. I am convinced that the interviews you have been doing have taught you multiple lessons and helped you understand your target market as well. If you keep developing your idea you have the potential to succeed and it could be a very profitable product at the end. Wish you the best.
Hi Jennifer,
ReplyDeleteI found your interviews very interesting. It is cool to see the different perspectives of various influencers. Having a big following will definitely help gain more f=profit through exposure. Seeing how various influencers try to gain followers in fascinating. Best of Luck!
Hi Jennifer,
ReplyDeleteThis opportunity will help people around the world become social media famous for their brilliant ideas or products. This social media account allows anyone to showcase what they have worked so hard for. Excellent work!