Businesses are unable to manage all social media platforms because of the lack of having them all on one system.
Who Else: Corporations that are not selling a product or a service , social media influencers focused on engagement.
What: Not all businesses use all platforms and some don’t use platforms at all so those would not have this problem. Unless they were looking to grow their reach and physical engagement through social media.
Why: Some business may not want to outsource for social media management, some may not be able to handle the engagement on all platforms , some may just want to be organized and have everything in one place, and some may have multiple businesses and it would be easier on them.
4. What I’ve found from my interviews is that not all business need the same level of management but all did find that having all social media platforms in one place would be easier. From businesses with higher engagement I gathered that these businesses had the need to see engagement trends according to content across all platforms to see what content they should continue putting out or if they need to revise their output. From businesses with less engagement I realized that usually just want to see their reach across platforms and to make sure that their content is put out at the same time on all platforms. From businesses that have not started social media engagement they would want a way to manage content and start marketing their business in the most engaging way.
What I know about this opportunity now is that different business sizes and their different client pools would entail various management needs because there are more businesses that focus on just Instagram and Facebook as opposed to various social media platforms. Also, for clients that have not started engagement on social media, there would have to be a teaching process.
Hi Jennifer,
ReplyDeleteI totally agree with your point that there is too much . social media to keep up in today's world, and having an organized system of keeping these social media accounts in check is a necessity. Great job!
Hey Jennifer,
ReplyDeleteGreat post! Keeping up with my own personal media is a lot, I can not imagine trying to do it for a business. It is interesting to see the information you gathered from your interviews. It makes sense that companies looking for active feedback from customers are more engaged in social media. Keep it up the good work!
Hi Jennifer,
ReplyDeleteI think that the opportunity you came up with is a very good one. Social media is extremely important for all businesses, especially up and coming ones. While you are right that not every business would need your service, I do think that there would be a good demand for it. Ultimately I think your service could really help smaller businesses grow through social media.