9A

1. I asked my friend who is an influencer on Instagram. From what it would look like, she'd have the need to grow her engagement and reach on her platforms and would need help with management since she also works full time. However, she is focusing her engagement solely on Instagram and even though she has monetized her profile in some areas, she more or less influences out of a hobby, maximum profit isn't her main concern.

2. I asked my aunt, who has her own franchise and is in need to grow her reach for clientele and future employees. However, she is hesitant to get on social media. She doesn’t know how to work around it. 

3. I asked my new nail artist in Jacksonville. She loves the idea and feels like she needs to reach maximum engagement on all platforms to broaden her clientele. 

4. I asked this personal trainer that was promoting himself on Instagram and YouTube. 

5. I asked the owner of this new family Italian restaurant that opened up near my house. He felt like the idea was logical and good to be implemented by businesses. He pays to be featured in the local magazine and feels like this would be a better alternative to bring in more customers. 

What I gathered from these interviews is that more reach on social medias is equal to more profit, more clients, more benefits, and more employment. It seems like the need is high, but those who aren’t aware of the money in social media would be hesitant to try. Those who may seem to have the need from an outside perspective may not even want to monetize. Not everyone on social media is interested in making profit from their pages. 

Outside the Boundary

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Person 1                                                                                 

-No need to reach or manage social media on multiple platforms 

-Doesn’t want to monetize.

                                                            

Person 2 

-No internal need to expand on socials 

-Hesitant to get on social media 

Inside 

Person 3 

-      Need to reach as many people to expand her clientele 

-      She is an independent nail artist; she doesn’t work in a salon so her social media would more or less be her resume and portfolio 

Person 4 

-      Reach engagement for more signups, and manages clients on social media sometimes 

-      He does not work at a gym, and as engagement grows clients and sponsorships would also grow

Person 5 

-      Stop paying for magazine feature, grow awareness of new restaurant, bring in customers. 

-      Restaurant is new so people come in by word of mouth since reputation isn’t established.