14 A Halfway Reflection

1)    Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 

a.    I finally bought myself a calendar and have been writing my assignments not only in my planner but in my calendar as well and I have been striving to complete them ahead of time in most cases.

2)    Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

a.    So, I can be very inconsistent when it comes to going to the gym. I love it and I love the results, but I get lazy, I get tired, I just don’t want to go or put in all my effort during my workout. However, the past 2 months I have pushed myself to go to the gym 5 times a week to reach my goals for spring break. Even on days that I was just so tired and didn’t want to wake up early, I went. During this time, I realized that my results are worth sacrifices. I won’t get what I’m aiming for by doing my usual routine and by taking the easy route.

3)    Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?

a.    I would 100% recommend doing assignments on time and scheduling your time to watch the lectures if you’re not attending class.

b.    To not get to too caught up on perfection. Your effort is valuable, perfection is unattainable.

c.    Keep yourself accountable, set goals for yourself and make sure you’re doing what you’re supposed to.

12 A

12 A

1.     Segment

                                               i.     My segment would be millennial social media influencers with smaller followings.

2.     Need Awareness

a.     The 1^st individual is trying to become a fashion/clothing sponsored influencer and is trying to build her blog. Many clothing companies will not send clothes to an influencer for free unless they have a big following so, their need is to create a bigger following.

b.     2^nd individual is trying to reach more individuals to watch their workout videos and tips in order to launch a training program in the near future and gain supplement sponsorships.

c.     The third individual is a travel vlogger. She emphasized the importance of engaging with as many viewers throughout her platforms to gain more views on YouTube. She’s trying to monetize her videos to gain more profit since YouTube pays out according to views and subscriber count.

3.     Information Search

a.     1. The first person said that the first thing they do to find to find a solution to their problem is they ask friends and family to spread the word, in terms of reposting, retweeting, or sharing their profiles.

b.     2^nd person said they look for profiles that do profile promoting for money. In this case, they’ll pay a rate for their profile to be posted on a page with thousands of followers.

c.     3^rd person said they overload their pictures and stories with hashtags to reach more engagement.

4.     Conclusion

a.     In terms of need awareness and information search this segment is that gaining a big following is not only important to the influencers but to the companies that seek out influencers to market their products or services. The influencers aware that companies will see value in them if they are able to bring in more profit through maximum exposure.

11A

1.     Me

a.     I am a student, future social worker, social seller, social buyer, and social media manager. My skills I would say are being able to see the whole picture when many others don’t or helping others see different perspectives, I also speak Spanish, I feel like that’s an important skill. My aspirations are to help and encourage people. In terms of this business concept, it would play a role in my life because I’d personally would be able to use it for my current employers, and I would be able to use it personally to build my brand. Also, I would be helping others reach their goals which is something I’d enjoy doing.

2.     What am I offering to customers?

a.     I am offering an all-encompassing social media marketing and managing software to reach more clientele and gain exposure, in turn creating more profit.

3.     Who am I offering it to?

a.     I am offering it to small businesses, corporations, startups, bloggers, influencers, companies, organizations, and individuals.

4.     Why do they care?

a.     They care because social media managing and marketing is time consuming, expensive, confusing, and hard to do on multiple platforms. Also, because social media is where they would reach the highest exposure.

5.     What are my core competencies?

a.     I don’t think there is a made software than encompasses most special media’s and with their engagement trends, education tips for social media marketing, social media managing hire, and content tools.

b.     My competencies that I would think of are Instagram because it has its own engagement report for business profiles, apps that offer reports on followers and engagements, and content calendar apps.  

I believe that these elements fit very well together. I think the concept once developed further can be adjusted and customized to fit almost every specific need within the overall unmet need of my customers. The software will not be a one-fit for all because that’s not realistic and wouldn’t work honestly. I think many will see the value this concept would have for them and the return profit would make it even more worth-while.

10A Elevator Pitch

9A

1. I asked my friend who is an influencer on Instagram. From what it would look like, she'd have the need to grow her engagement and reach on her platforms and would need help with management since she also works full time. However, she is focusing her engagement solely on Instagram and even though she has monetized her profile in some areas, she more or less influences out of a hobby, maximum profit isn't her main concern.

2. I asked my aunt, who has her own franchise and is in need to grow her reach for clientele and future employees. However, she is hesitant to get on social media. She doesn’t know how to work around it. 

3. I asked my new nail artist in Jacksonville. She loves the idea and feels like she needs to reach maximum engagement on all platforms to broaden her clientele. 

4. I asked this personal trainer that was promoting himself on Instagram and YouTube. 

5. I asked the owner of this new family Italian restaurant that opened up near my house. He felt like the idea was logical and good to be implemented by businesses. He pays to be featured in the local magazine and feels like this would be a better alternative to bring in more customers. 

What I gathered from these interviews is that more reach on social medias is equal to more profit, more clients, more benefits, and more employment. It seems like the need is high, but those who aren’t aware of the money in social media would be hesitant to try. Those who may seem to have the need from an outside perspective may not even want to monetize. Not everyone on social media is interested in making profit from their pages. 

Outside the Boundary

---

Person 1                                                                                 

-No need to reach or manage social media on multiple platforms 

-Doesn’t want to monetize.

                                                            

Person 2 

-No internal need to expand on socials 

-Hesitant to get on social media 

Inside 

Person 3 

-      Need to reach as many people to expand her clientele 

-      She is an independent nail artist; she doesn’t work in a salon so her social media would more or less be her resume and portfolio 

Person 4 

-      Reach engagement for more signups, and manages clients on social media sometimes 

-      He does not work at a gym, and as engagement grows clients and sponsorships would also grow

Person 5 

-      Stop paying for magazine feature, grow awareness of new restaurant, bring in customers. 

-      Restaurant is new so people come in by word of mouth since reputation isn’t established. 

6A Identifying Opportunities

1. Millennials continue to dominate the home buyer's market. 
1. https://azbigmedia.com/lifestyle/home-and-design/top-8-housing-trends-thatll-dominate-2020/
2. An opportunity may exist because home buying education can be targeted towards Millennials
3. The customer would be millennials interested in home buying, real estate companies investing in a home buyer education program. 
4. I think it would be easy to exploit because home buying information is relatively learned from individual research of consultation. So it's something individuals don't know they need.  

8A Solving the Problem

A solution to the problem of social media management difficulties due to lack of a single software would be a social media management software. The software would provide the client with the ability to manage their needed social media platforms on one software and to see engagement trends across all platforms . The client has the choice to made the platforms on their own just with the purchase of the software or the option to hire a social media manager/assistant through the software. The software could be packaged with content calendar, content reminders, marketing strategies, engagement trends across platforms, educational tools, and other features that would cater tot he individual businesses and what they are looking for in terms of management. 

7A Testing the Hypothesis

Businesses are unable to manage all social media platforms because of the lack of having them all on one system.

Who Else: Corporations that are not selling a product or a service , social media influencers focused on engagement. 

What: Not all businesses use all platforms and some don’t use platforms at all so those would not have this problem. Unless they were looking to grow their reach and physical engagement through social media. 

Why: Some business may not want to outsource for social media management, some may not be able to handle the engagement on all platforms , some may just want to be organized and have everything in one place, and some may have multiple businesses and it would be easier on them. 

4. What I’ve found from my interviews is that not all business need the same level of management but all did find that having all social media platforms in one place would be easier. From businesses with higher engagement I gathered that these businesses had the need to see engagement trends according to content across all platforms to see what content they should continue putting out or if they need to revise their output. From businesses with less engagement I realized that usually just want to see their reach across platforms and to make sure that their content is put out at the same time on all platforms. From businesses that have not started social media engagement they would want a way to manage content and start marketing their business in the most engaging way. 

What I know about this opportunity now is that different business sizes and their different client pools would entail various management needs because there are more businesses that focus on just Instagram and Facebook as opposed to various social media platforms. Also, for clients that have not started engagement on social media, there would have to be a teaching process.