27 A Reading Reflection 3

1) What was the general theme or argument of the book?

The general theme was about failure and how to maneuver failure into a path to success. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

It enhanced what I've learned in this class because I honestly have a fear of failure and a fear of others knowing I failed, especially those that look up to me. But this book solidified that failure is necessary for success, without it success won't happen. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would involve an activity where we try to implement things that maximize our personal energy for a week and see how well we're able to get things done for school/work. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectation? 

The biggest surprised had to be when he said that every skill we gain will double your chances of success. This was interesting to me because I feel like it's easy to downplay certain skills we acquire if they don't directly help us in our career goals or have much meaning to us. But theres value in all skills. We never know when that hidden skill will be useful. 

24A Venture Concept

Jennifer Gutierrez 

Social Media Marketing Software 

Opportunity

The opportunity is presented in individuals that are self-employed, small businesses, bigger businesses, business owners, influencers, and brands. The nature of the need is that whether the business is just starting out or has been well established the need for more clientele or exposure of the business will always be there. That reach will happen to its maximum through social media. Especially now with COVID-19, everything has become digital and social media marketing is the only way to market as we need to comply with social distancing laws. This market is defined geographically on an international standard. Social media is international just like this market. The need is just as international. The demographics are extremely open from age to gender, to religion. The market may not be open to those that are not able to pay for the software, but that is a demographic that can change according to the client’s current circumstance. This opportunity is pretty big, since businesses are everywhere, and everyone is trying to get others to get to become customers or clients. 

Innovation

My innovation is a social media software that encompasses multiple social media platforms along with their engagement trends so that businesses and individuals can grow their engagement in the best way possible. They will be able to gain 

Venture Concept

Clients would be drawn to this venture due to its reliability and adaptability to different businesses. It will guarantee some type of profit growth no matter what.  

25A Whats Next

Existing Market. 

What is next is planning the route for development of the venture and perfecting the business model. 

1. The first customer told me that I should  ask people what they’re looking for. In terms of marketing and social media management as of now, with everything going on.
2. The second customer told me to create a team of “Guinea pigs,  for my venture.
3. The third customer told me to market myself through social media as if I was a client to showcase what the software can do for others.

The most sense for my venture at this time is to make my venture known so that others will know it is available to them, and to show what it can do for them through myself and others.

New Market.

My venture would create value for people in this market because marketing through social media is going to be needed at this point. 

1. First customer told me that I should start researching the trends in businesses that have recently gone digital due to the virus and see how they could benefit from my venture. 
2. 2nd customer told me that I should start marketing my venture as soon as possible way before development is finished because there will be a huge demand for this especially during and after this quarantine. 

I learned that in times of uncertainty or change this market is willing to take on new ventures to get the ball rolling on things.

This new market seems to be similarly attractive as my existing market because everything going digital has made it 10x as more necessary for online marketing, educating, and sharing of information. I was surprised at how aware this market was of this need being that is a fairly new one.

23A

1. Customization

2. Reliability

3. Educational

4. Accessibility

5. Organization

6. Unique

7. Demand

8. Adaptable

9. Secure

10. Well-Rounded

V – My software is valuable because it will guarantee some type of gain from exposure no matter what.

R – There is no other software like this on the market.

I – It’s difficult to copy because developing a software that encompasses engagement trends for multiple different software is difficult.

N – There are resources that can provide the same service only for individual platforms but without management and education features.

My top resource is reliability. It’s more important than others because it is the main reason why this software will be necessary. Clients will be able to rely on the software for management and information on the growth of their company. They can rely on this software to help them bring up their exposure and build their markets.  

26A Celebrating Failure

This past semester I tried to become more organized. I did this by buying a calendar and a planner and making lists of what I had to get done. I would make extensive lists every day in my planner and was so hard on myself to do everything written. Every week I’d fail to do something and would have to push it back a few days or into the next week. It got to a point where I was so frustrated as to why I lacked the discipline to finish my lists. But then I realized that my point in starting this wasn’t to accomplish lists but to become more organized so that I could get more done not get everything done. I learned that I was growing just by the fact that I was setting goals for myself and keeping myself accountable. However, I needed to be realistic with my goals and be aware that my productivity levels would vary by day and circumstances.

Failure is a part of life, just another one of the motions. It’s hard but isn’t impossible to get through. It builds character and allows flaws to come to surface in order to

I think I handle failure to the best of my abilities. I do get upset and down at times, but I don’t let it consume me. I allow myself to feel what I’m feeling, then I move on, otherwise I’ll get stuck in the failure and never grow.

This class allowed me to realize that failure is necessary for growth. Without failure you have nowhere to go from. I might be more willing to take risks now, but it still depends on that risks I’m taking, I still like to be cautious.

28A Exit Strategy

1)    Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children?

a.     As of right now I think that I’m going to stay with the business for a while and then retire.

2)    Why have you selected this particular exit strategy?

a.     I decided this because I see the value in this type of business and it will definitely grow as more things become digital, so I definitely wouldn’t sell it any time soon. However, it’s possible I might change my mind and make the venture a family business, it all depends on how things go.

3)    How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan to acquire and use resources?

a.     I think my exit strategy has influenced my growth intentions because I don’t think I’d have much interest in developing the venture too far if my plans were to just sell it in 5 years. I want to be able to see how far I can take this venture and I’d love to see it grow into something amazing.

21A Reading Reflection 2

1)    What was the general theme or argument of the book?

a.    This book is about the importance of your mindset and how it becomes a vessel for our success in life or for our lack thereof.  It is important to have a growth mindset in order to develop and get better at something. Having a fixed mindset seeking validation will hinder you in many ways.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

            The book connected with what I’m learning in this class because it really enhanced the type of mindset that is necessary to be an entrepreneur. Being an entrepreneur with a fixed mindset is somewhat impossible. An entrepreneur is a lot of growing, changing and improving.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

            I would design an exercise where we would try to evaluate what time of mindset we have; a fixed one or a growth one. I would create a small experiment where we all try around 3 different things that we’ve never tried before and see if we manage to be able to keep practicing until we get better, until we get it right, or if we give up.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

            What I learned that surprised me was that those that have a mindset fit for growth allow themselves the room to grow without stressing over their superficial success. Their success is growth. That really stood out to me because I feel like I had always been a fixed individual and I have become more lenient with myself but at times can feel unaccomplished because my superficial success isn’t apparent even though I’m growing in some way. Reading made me realize that I am being successful, just because I’m growing.