1.
My belief is that there is
a need for a social media managing software for influencers, social media
marketers, and business owners.
2.
The unmet need is that
individuals who use their social media for their business must keep track of
social interaction, engagement, reach, content, and separately and most of the
time become overwhelmed or must hire outside for help. There is no one software
that allows all social media outlets to be controlled or accessed in one
setting, especially via laptop or pc rather than mobile. Those that have the
need would-be influencers, company owners, online marketers, anyone who uses
their social media to reach an audience for business purposes. This need has
been prevalent for the past decade with social media becoming the main platform
for business and marketing opportunities. To meet this need now individuals or
companies are outsourcing social media assistance from individuals who still
run into the same problems because they must separately run and handle social
media outlets. I think this opportunity exists 100%. I have also experienced first-hand
and see the need for business owners and influencers.
3.
So as prototypical
customers, I spoke to my prior boss who is an established fitness influencer,
then my friend who has started his own fitness company and last my cousin who
is a social seller.
4.
Interaction 1 Reflect :
a.
My prior boss said that she
feels like the software of this kind would change her business 180. It’s difficult
outsourcing and having their outsourced management still feels overwhelmed
through all social media handles. Her engagement is really demanding, and she
personally doesn’t have the time to manage it.
5.
Interaction 2 Reflect:
a.
In terms of my opportunity
I learned that it is needed from different spectrums of the business world;
those that are established, and those that are venturing into the business world
through social media.
b.
However, emerging businesses
have to hit a certain place of comfortability or profit in their business in
order to venture out to look for social media managing.
6.
Interaction 3 Reflect:
a.
My cousin’s perspective is what
surprised me the most. As an influencer and social seller, when she isn’t
marketing products, she is sharing her life or sharing information. She let me know
that individuals who aren’t selling, profit-focused might also want to benefit
from software like this focused on content, posting and reaching a wider
audience.
7.
Summarize:
a.
Much of my original
opportunity is still there. The main thing that I am adding to my idea is
that I shouldn’t just focus on business owners but there are also social media
pages focused on awareness and providing information that has this need, just
to a lesser or different extent. So through that, I would have to see how to
allow clients to attain the software features for their needs. I’d have to
allow customization,
b.
I think my new opportunity
is similarly accurate to when I started because my idea did not change much due
to the feedback I received, I more or less just had to rethink my client pool. I
think entrepreneurs should adapt their opportunities up to the point of seeing
that customer feedback is improving the opportunity and not personalizing the
opportunity entirely. It can be very easy for customers to explain how the
opportunity could be better for them personally, but entrepreneurs need to
think of a general client pool that they are trying to attract.
